Meta ads
Meta ads
Strong creative
for E-com
Imagine you have a small shop you opened for your daughter. Your products are high quality essentials for children, exactly the items parents look for the most, yet no one knows they exist.
ROMI 4865,81%
CPA €1,3
When we started working together, I launched a series of Meta ad campaigns, segmented audiences by the child’s age and parents’ interests, tested several visual directions, and adapted all messaging for the Serbian market.
he most interesting part began when we went deeper.
During research in physical stores, I discovered a local belief in Serbia: transparent pacifiers are considered high quality.
In fact, it is the opposite. Transparent pacifiers are made from synthetic materials, while natural bamboo or rubber pacifiers always look matte and slightly opaque.
We created a series of posts and blog articles explaining how color relates to material. No pressure, no fear, just clear information.
After that, sales of natural pacifiers increased by 35%, and the blog generated the first direct purchases without any advertising.
During research in physical stores, I discovered a local belief in Serbia: transparent pacifiers are considered high quality.
In fact, it is the opposite. Transparent pacifiers are made from synthetic materials, while natural bamboo or rubber pacifiers always look matte and slightly opaque.
We created a series of posts and blog articles explaining how color relates to material. No pressure, no fear, just clear information.
After that, sales of natural pacifiers increased by 35%, and the blog generated the first direct purchases without any advertising.
The result?
Интересная история
Sales grew by one and a half times, and the cost per purchase stayed between €0.3 and €3. The average ROMI reached 4865%
Good marketing is not only about numbers. It is about respecting the culture, habits and decision making of your audience. Sometimes one honest explanation works better than an entire list of targeting options.
