Marketing strategy
Marketing strategy
for local art studio
Tools
- ContentWe created emotional videos from parties and events where people simply enjoyed the moment. These short clips brought in more than three event bookings right after being posted.
- AdsWe used paid ads as a steady source of cold traffic, then warmed up the audience through content and retargeting, turning casual viewers into regular guests.
- CreatorsWe selected only those who genuinely connected with the studio’s concept. Their recommendations felt authentic, although they did not lead to noticeable audience growth.
- MediaWe tested local media publications to introduce the studio to people living in the neighborhood. The reach was solid, but no new registrations came from this channel.
Result?
The studio launched from scratch, and in the very first month we hosted three birthday parties and one team building event. After that, we consistently filled evening groups and children’s classes.
The ads performed extremely well:
What we learned:
Not every channel brings numbers, but each one helps create the right atmosphere.
Content turned out to be the strongest tool. It generated emotion, and those emotions came back later in the form of bookings.
The studio launched from scratch, and in the very first month we hosted three birthday parties and one team building event. After that, we consistently filled evening groups and children’s classes.
The ads performed extremely well:
- CPA — €2 per purchase
- Subscription — €0.4
- POMI — 4000 percent plus
- LTV — more than four visits per client
What we learned:
Not every channel brings numbers, but each one helps create the right atmosphere.
Content turned out to be the strongest tool. It generated emotion, and those emotions came back later in the form of bookings.
